The Look: Eyebrows – just how important are they?

Lauren Conrad.

Lauren Conrad.

I AM always getting questioned by clients about the world of eyebrows and how they have engulfed the beauty world in what seems like a whirlwind! It does seem that all of a sudden women everywhere (and even some image conscious men) are obsessed with full, thick, arched, strong and compliment worth brows.

If you think brows are not important just have a look at some of our favourite celebs who transformed their faces with their brow makeovers. Now I am not saying this transformed their careers but the brows definitely makes a huge difference to their faces.


Your best brow treatment is the one that suits you best, do not just go with a brow trend and hope it suits you. Make sure your brow artist looks at your own hair growth, your hair and brow colouring, your natural shape, where your arch is and most importantly what shape you like! Do not go with something that you are going to be uncomfortable with, brows are on your face and everyone will see them daily so you had best be willing to commit!

Brow ReGeneration – this service is what we do in Sculpt Studio, Letterkenny. We use your actual brow, the hair and shape that you have there already. The hair is tinted then shaped through waxing and tweezing to give you the perfect shape!
The service takes anything from 30 – 45minutes (depending on how much hair you have and colour you want) The colour lasts a minimum of 3-4 weeks and it is recommended you grow out your brows before the treatment. See or call 074 98 90199.

Embrowdery is a method whereby fine strokes are penetrated into the skin for a hair-like finish. The appearance is completely natural and blends with or without hair along the brow bone. New nano-technology is used in the pigments which allows the colours to stay in place regardless of how thin or light the strokes are applied. Embrowdery only penetrates the very top layer of the skin so there is no need for a tattoo machine or loud vibrating needles, a metal hand tool is used
Embrowdery has featured on Xpose, where they explained their treatment and also see their official site HYPERLINK “” for more information.

Alexander Wang

Alexander Wang for H&M

Alexander Wang has been 100 per cent confirmed as the next designer to create a collection for H&M. The young New York talent, who is also the creative director for Balenciaga, unveiled the new relationship on his Instagram, and sent the fashion world into a frenzy.

“I am honoured to be a part of H&M’s designer collaborations,” Wang said in response to the announcement “The work with their team is an exciting, fun process. They are very open to pushing boundaries and to set a platform for creativity. This will be a great way for a wider audience to experience elements of the Alexander Wang brand and lifestyle.”

Alexander Wang is one of the most important voices in fashion today,” H&M’s creative advisor Margareta van den Bosch added.

“He understands exactly what people want to wear and does it with an energy and passion that’s infectious. It feels incredible to be collaborating with him this year.”

Alexander must be overwhelmed as he follows in the footsteps of French designer Isabel Marant, who realease a high street collaboration in 2013.

Some of the industry’s biggest names – from Lanvin, to Karl Lagerfeld, Stella McCartney and Matthew Williamson to Versace, and Marni – have also designed for the high street shoppers heaven store. The collection will be unveiled on November 6.

Siobhan Boyle is the Director of Sculpt Studio A-1 Academy Court, Oliver Plunkett Road, Letterkenny.

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