CREATIVE individuals and groups in Donegal have a chance to show their talents and win a €10,000 prize by interpreting their take on Guinness’ advertising brief ‘An expression of Irishness’.
The inaugural competition to reinterpret a classic Guinness advertising brief is now open, and the brand is extending an invitation to those in Donegal to showcase their unique perspective over the next six weeks.
“Whether you capture the coastal beauty of Donegal at Sliabh Liag Cliffs, feel the musical pulse at Leo’s Tavern, or the beauty of the Wild Atlantic Way, let your artistic expression take the lead. Showcase Guinness 0.0 in your creative submission and stand a chance to win the enticing €10,000 prize,” a spokesperson said.
One award will be granted to individual creatives or creative groups for projects submitted during the application window in 2024 with their creative interpretation and delivery of ‘An expression of Irishness’, this can be through any content medium including video, social media, out of home, display and or other innovative formats.
The application window for the Guinness Archives Award closes on April 5, 2024 at 5pm.
More information can be found on www.guinness-storehouse.com/en/discover
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