ShopLK, Letterkenny’s shop local initiative, has attained a record breaking year of sales, the 20th consecutive year of growth for the programme.
Annual sales of ShopLK Gift Cards for 2024 reached €7,059,233, an increase of €1.3m on 2023, making the programme the top selling local gift card in Ireland. The initiative celebrated its 20th anniversary in 2024.
The record breaking year of shop local sales for Letterkenny follows an increase in corporate sales and the introduction of a raft of technological advancements for the programme including the digital ShopLK Gift Card and the ability to pick up cards in person and load with value.
Claire McDonough, Chamber President said: “Each year since our ShopLK Gift Cards were launched, we have had year on year sales increases. We were cautious this year with making a prediction after hitting such a huge milestone last year, so we have been blown away by this figure that has far exceeded all our expectations.
Letterkenny Chamber committee members celebrate the record breaking €7,059,234 of Shop LK Vouchers sold in 2024 – from left are Kristine Reynolds, Bernard Gallagher, Jimmy Stafford, Claire McDonough, Chamber President, Leonard Watson, Toni Forrester, Chamber CEO, Ann-Louise McClintock and Claire McNickle. Photo: Clive Wasson
“Our corporate sales continue to increase as businesses chose the ShopLK Gift Card as a reward for their employees and this year we welcomed new corporate customers from around the county recognising that Letterkenny is regarded as the main retail centre of the county.
“Corporate sales are only part of the success story. The Chamber Office and the pop-up shop in The Courtyard Shopping centre were busier than ever right up to Christmas eve. This year we also had the ShopLK digital card as an alternative to the physical card and the ‘Load this Card’ option has also proven really popular.”
Toni Forrester, CEO at Letterkenny Chamber, said: “What a busy year it was. 2024 saw us move into a new partnership with Town & City Gift Card provider Miconex; this has given us much more scope in terms of a digital offering that has proved very popular, web sales were also up on last year and all round we are now able to offer a better online service.
“As we headed into December we knew it was busy but this sales level has really surprised us. This is the biggest town scheme in Ireland and we appreciate our customers who have bought cards in their thousands and the many businesses who use ShopLK as their preferred employee reward.”
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