National Breastfeeding Week is marked each year from October 1 to 7, it is an opportunity to discuss the importance of breastfeeding as the normal and healthy way to feed babies and young children.

Parents and families across Donegal are invited to celebrate the unique connection between baby and parent, with this year’s national theme: “Hold Me Close – The Power of skin-to-skin contact.”

Skin-to-skin contact in the early moments and days after birth supports babies in every way from regulating temperature and breathing to building emotional security and establishing breastfeeding.

Mary McFeely Public Health Nurse, Lactation Consultant, Donegal said, “Breastfeeding is a powerful foundation for lifelong health it provides essential nutrients, strengthens the immune system, and promotes bonding between parent and child.

“Our goal is to ensure every family receives the encouragement and resources they need to make informed feeding choices.”

A vibrant new wall mural celebrating breastfeeding was officially unveiled today in Newtowncunningham Primary Care Centre.

The new mural at Newtowncunningham Primary Care Centre.

Fiola Murphy, Child Health Programme Development Officer, Health and Wellbeing said, “The wall mural was designed and painted by Donegal artists Shaun McFadden and Kevin Gallagher. This wall mural is not only a celebration of the bond between mother and child, but also a wider symbol of health, growth, and community.

“By highlighting breastfeeding as the foundation of lifelong health, the mural reminds us that good habits begin early. The joyful images of children at play with their kites, reinforce the message that a healthy lifestyle extends beyond infancy. It is nurtured through good nutrition, active living, and supportive environments.

“Together, the mural tells a story of strong beginnings, happy childhoods and healthier futures for families and communities”

Dermot Monaghan, Integrated Health Area Manager Donegal attended the event and said, “The mural is a joyful and empowering addition and a wider initiative to promote awareness, support, and education around infant feeding and early bonding.

“I’m delighted to see our new breastfeeding wall mural come to life. It’s a public reminder that breastfeeding is normal, natural, and something to be celebrated. I hope every parent who sees it will feel welcomed, encouraged, and supported in their breastfeeding journey.”

The mural aims to create a welcoming space for families and promote public understanding of breastfeeding as a natural and important aspect of infant development.

Families across Donegal are warmly invited to mark the week by joining free community events focused on support, celebration, and connection:

Hold Me Close: The Power of Skin-to-Skin Contact will be held in  Radisson Hotel, Letterkenny on Friday, October 3 from 9.30am to 1.00pm.

The workshop and educational event will feature guest speaker Carol Smyth, IBCLC and author, focusing on the critical role of skin-to-skin contact in infant bonding and breastfeeding success.

“Latch On” Event will be held in Letterkenny Shopping Centre on Monday, October 6 at 10am.

A community celebration of breastfeeding, encouraging parents and supporters to gather, connect and normalise breastfeeding in public spaces.

Local Supports for Families:
As part of National Breastfeeding Week, families are encouraged to explore the many supports available, both in the community and online:

Local breastfeeding support groups are active across the community. Full details on www.mychild.ie

Breastfeeding webinar for expectant or new parents, taking place on Monday, October 6 at 12.30 to 2pm.  Please click Breastfeeding Webinar for further details.

Public Health Nurses and Internationally Board Certified Lactation Consultants (IBCLCs) continue to provide free one-to-one guidance after birth.

Donegal families can share their stories or find up-to-date events and supports by following @HSEmychild on social media and using #HoldMeClose and #NBW2025.