McElhinney’s win prestigious digital award in New York

McElhinney's of Ballybofey

McElhinney’s of Ballybofey

THE family run McElhinney’s of Ballybofey has won another prestigious international e-Commerce award.

The department store’s website was at this year’s finals of the Landy Awards which will be held at a glitzy ceremony in New York City last night.


McElhinney’s, along with its agency, Wolfgang Digital, won Best Overall Search Engine Management (SEM) Initiative in the small business category.

More than 200 entries were received from across the globe for the awards which recognise excellence in search marketing.

The award comes just five months after McElhinney’s beat off some of the biggest companies on the planet to receive a Commendation at the Drum Search Awards in London.

Ms Roisin Woods, Senior Manager for eCommerce and Marketing at McElhinney’s, said everyone at the store is delighted with the win.

“The award for Best Small Business SEM award at the Landy is so exciting for all the team. To finish ahead of some of the best search marketing campaigns, individuals and agencies from all over the world really is exceptional,” she said.

“As a family owned independent business we must work harder, be more creative and innovative to compete with the larger global brands, proving with the right people anything is possible. We have an amazing team working instore and we are simply delighted with the nomination.”

McElhinney’s have won numerous eCommerce awards in the past four years, the latest in February for Best Search Marketing Campaign 2015.  


The company has shipped to over 63 countries since launching their online business, creating up to ten new positions.

More jobs are expected later this year when work is completed on a €2.2 million, four-storey extension to their landmark store. The massive new development will be used primarily for their internet sales business.

Founded by John McElhinney in 1971, the store now employs more than 190 full and part-time staff and is a major draw to the Twin Towns.

Over the years, it has grown and now operates from a 90,000 sq ft building, and has more than 1,500 suppliers, many of which are Irish.

While his son, Martin, is the General Manager, John McElhinney is still actively involved in the day-to-day running of the business.

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