Introducing the Donegal – Ireland’s DNA, clothing range  

Following on from the successful launch of the Donegal place brand in April 2021, Donegal County Council have teamed up with sportswear supplier O’Neills to launch an exciting new range of branded clothing.

The place brand was introduced to promote the region as a great place to live, work, invest, explore and study. The clothing range will act as a visual reminder of all that is good about Donegal.

Speaking on the launch of the range Cathaoirleach of Donegal County Council, Cllr Liam Blaney said: “We are delighted to be the first county in Ireland who has officially launched their own range of clothing. We in Donegal are very proud of who we are and where we come from. The clothing provides an opportunity for anyone, whether a resident, visitor or diaspora to proudly showcase their Donegal DNA.”


 The brand design which visually communicates a fingerprint to symbolise the county’s DNA, collectively represents a number of Donegal’s distinct assets, from its rich heritage and strong Diaspora connections to contemporary digital and innovation. In addition, the tagline Ireland’s DNA, highlights that the best aspects of Ireland, from inspiring landscape to our warm and welcoming people, can all be found in Donegal.

 A wide range of apparel in available both adult and children’s sizes. Items include t-shirts, polo shirts, jackets, gillets and hats are available to purchase in participating outlets, All Sports Donegal Town, McElhinneys of Ballybofey and Michael Murphy Sports in Letterkenny.

 Chief Executive of Donegal County Council, John McLaughlin, said: “A huge amount of work has gone into the development and roll-out of the Donegal place brand. We are really pleased with the response and support it has received to date. The introduction of the clothing line provides a new opportunity to create further awareness and affinity for the brand.’’

 The new launch will be supported by a marketing campaign which will feature some of Donegal’s best-known faces along with a number of prize giveaway competitions and social media activity.

 To purchase any of the new Donegal, Ireland’s DNA clothing range call into participating outlets or see for more information on the range.


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