THERE is huge excitement across the county as Donegal is set to become the global centre for travel content creation.

From Tuesday, September 9 to Friday, September 12 the entire county will be the hub for over 400 content creators from across the globe as they attend the annual TBEX Europe conference which will be held in Letterkenny. 

Since the announcement was made by Donegal County Council in collaboration with Donegal Tourism CLG in May of last year, anticipation has been building within the creator community.

Two of the four days will be spent with delegates familiarising themselves with Donegal. They will embark on tours which will include historical tours, boat trips, surfing, sea stack climbing as well as learning Irish, exploring Donegal’s distilleries, scenic cycling and guitar making. 

The two final days will see the conference take place at ATU Letterkenny where there will be sessions in storytelling, SEO, photography, video, content marketing and more.

Opening and closing parties will take place at various locations across the county ensuring that Donegal’s famous hospitality is on display for the four days of the event.

Lead organiser, Mary Daly, Senior Tourism Officer with Donegal County Council, Tourism Unit is looking forward to welcoming the content creators, “this event has been on the cards for a number of years now so it’s very exciting that it’s almost upon us. Tourism businesses in Donegal have been very generous with their time and services in anticipation of the familiarisation trips and I know that businesses in Letterkenny and the surrounding area are looking forward to seeing lots of the creators around town over the few days.”

Tourism Manager at Donegal County Council, Joy Browne, added “TBEX Europe will bring a significant spotlight on all areas of Donegal during the four days of the conference as well as afterwards as content is created and shared across social media and blog posts – the value of which is immeasurable. We extend a warm welcome to all the delegates and we look forward to showing off Donegal. The annual “Love Donegal” day also falls within that week (September 10) so there will be lots of opportunities to spread the word about the county!”