Eric Roberts goes puppy crazy for charity

Maxol was joined by social media star Eric Roberts for the launch of a fundraising campaign inviting the public to turn scents into cents to raise funds for the Irish Guide Dogs for the Blind.

With each guide and assistance dog costing €53,000 during its training and working lifetime, Maxol’s PAWsome Fresheners will raise funds through the sale of puppy shaped car air fresheners.

Maxol Group CEO, Brian Donaldson said that his appreciation for the life-changing impact of guide dogs deepened after meeting with a guide dog user.


He saw first-hand how these highly trained and intuitive dogs provide not only confidence but also independence to individuals.

“We wanted to create something unique to catch our customers’ attention and also educate them on the journey a puppy takes to become a guide dog,” said Brian Donaldson.

“With this new initiative, we’re encouraging customers to purchase either a golden or a black Labrador car air freshener, or both, with all proceeds going directly to Irish Guide Dogs for the Blind.”

PAWsome car air freshers are priced at €3.

The limited edition PAWsome Fresheners are designed not only to keep a vehicle smelling fresh but more importantly, to make a positive impact on the lives of those who are visually impaired as well as families of children with autism.

It takes two years to train a guide or assistance dog and people can learn more about each phase of a puppy’s training journey by scanning a QR code on the PAWsome Fresheners.

All proceeds from the PAWsome Fresheners will go to the Irish Guide Dogs for the Blind and in Northern Ireland, Guide Dogs Northern Ireland.


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