A DONEGAL fisherman is set to feature in a new television advert to celebrate National Fish Week.
Fisherman Frank McClenaghan from Greencastle will feature in Donegal Catch’s new TV campaign which will air from next Monday for three weeks. It aims to showcase how important fishing is for local communities.
National Fish Week runs from February 12 to 18 this year and Donegal Catch is encouraging Irish households to support local fishermen and fisherwomen.
Aisling Twomey, Donegal Catch Marketing Manager said: “This National Fish Week we are encouraging Irish households to choose Donegal Catch Irish haddock, whiting and hake. With people’s increasing desire to eat locally and sustainably caught fish, we are working closely with Irish fishermen like Frank, to bring quality fish to Irish dinner plates. Donegal Catch is the largest purchaser of white fish from the Irish catching sector and processes over 30 per cent of Irish landed haddock and whiting. We recognise the role we play in the sustainable development of the Irish fishing industry, protecting our waters, and positively impacting our communities for generations to come. We also know that shoppers are looking for tasty, nutritious meal ideas that can be cooked from frozen and available when you need them. We were really excited about the recent launch of our fishcakes and breaded fillets made with Irish haddock and hake. Our team have been working hard to bring these innovative, new products to the market and we hope shoppers will love them as much as we do!”
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