MUFF Liquor Company, whose financial backers include Russell Crowe and Ed Sheeran, has reached a deal with the Lucas Bols firm, allowing it to import and distribute Muff Liquor’s products in the United States.
Other investors in the Donegal company, launched in 2017 by businesswoman Laura Bonner, include Ronan Keating and Jimmy Carr.
Lucas Bols is a major player in the global cocktail market, offering more than 20 alcohol and non-alcoholic brands to the US market.
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Muff Liquor produces potato-based vodka and gin as well as a peated Irish whiskey.
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Posted: 9:31 am April 18, 2024