Rachel Schoutsen (centre), reporter for The Weather Network, learns about Irish weather fromfarmer Patsy McNulty (left), during filming near Lough Eske in Donegal.
A Donegal farmer is set to appear on Canadian TV screens in the coming weeks. Tourism Ireland in Canada have teamed up with The Weather Network, in an exciting new collaboration to promote Ireland, which will run until mid-November.
Canadians, like ourselves, love to chat about the weather, as evidenced by the 1.46 million followers of The Weather Network’s Twitter account. This tourism promotion aims to inform Canadians about Irish weather and how the off-season months can be the perfect time to visit, with lots of great festivals and events happening.
The campaign includes four different TV ads which will run on The Weather Network over the coming weeks, reaching more than 2 million viewers. The TV crew filmed on the shores of Lough Eske, at Triona Design in Ardara, as well as an interview with local Donegal farmer Patsy McNulty.
The campaign will also include extensive social activity over the coming weeks, with the TV ads set to be shared on Twitter by The Weather Network (1.46 million followers) and by the channel’s reporter Rachel Schoutsen(6,000+ followers).
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