A LETTERKENNY company headquartered in the Colab Business Centre at ATU (Atlantic Technological University) has claimed to have developed a simple five-step strategy to help companies in Donegal embrace digital transformation.
“We have devised a unique and straightforward five-step digital strategy that is designed to lead businesses to success online,” said Paddy McGlinchey, co-founder of Revcurv.
“Simple, though not necessarily easy” he added.
“Transformation is never easy, but it’s essential for companies that want to diversify and grow,” he said.
Many businesses in Donegal already have websites, social media accounts and online booking systems – all vital elements for a strong digital presence.
“But the important question they need to ask themselves is, are all their systems integrated and singing from the same hymn sheet, from the back office to the front-end?,” he said.
“Because if not, it’s going to make their work inefficient and unproductive, which ultimately leads to a waste of time, money and other valuable resources.”
Revcurv’s work in digital transformation is focused on helping businesses modernise their sales and marketing and increasing conversions online by streamlining workflows, automating repetitive tasks and optimising digital systems.
Leveraging cutting-edge digital technologies, including AI, is a key part of this.
“The digital world is constantly innovating, especially since the advent of AI in the last couple of years, Mr McGlinchey.
“We foster a culture of continuous learning and growth within our team, so that as we learn and move with the latest technology, our clients do too,” he added .
Digital transformation has been around for years now, and for some it might sound daunting.
“But it doesn’t have to be” said Paddy. “It’s simply about making digital tools work for you, about working smarter, not harder,” he added.
“This approach doesn’t just improve efficiency—it delivers measurable business growth. Companies that embrace digital transformation see increased customer engagement, improved conversion rates, and a stronger competitive edge in their industry.”
To learn more about digital transformation and Revcurv’s revolutionary five-step strategy, visit their website www.revcurv.com
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