CALLING all Donegal oat growers! Flahavan’s are delighted to once again announce their “Oat Grower of the Year Award” competition for 2024.
This prestigious award recognises the outstanding efforts and dedication of both Conventional and Organic Oat Growers in producing top-quality oats.
The Waterford-based family food business, who have been producing Ireland’s favourite porridge for more than 200 years, will evaluate their growers based on Overall Grain Quality, considering factors such as kernel content, bushel weight, moisture levels, aroma, flavour, colour, and cleanliness.
Independent agronomist Ciaran Collins is a tillage specialist from Teagasc and his task will be to review the shortlisted growers from each category narrowing down the field to four finalists in each.
The finalists will then be reviewed in more detail by Ciaran Collins to assess overall Grower Excellence, which will encompass cereal knowledge, farm practices and techniques, as well as environmental and sustainability efforts.
Based on these evaluations, Ciaran will select the overall winner in each category.
Johnny Flahavan, Operations Manager at Flahavan’s, expressed his enthusiasm about launching the awards again this harvest, emphasising the very important role that growers play in delivering high-quality oats to Flahavan’s customers.
The competition provides a platform to recognise their hard work, dedication, and commitment to excellence.
Each finalist will be rewarded with a luxury Flahavan’s hamper, while the overall winners will receive the prestigious title of “Flahavan’s Oat Grower of the Year 2024”, along with a Waterford Crystal Trophy and a monetary prize.
The winners of the “Oat Grower of the Year Award” will be announced in early October 2024.
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