Advertising campaign lets Italy see bellissimo Donegal

Commuters in Milan being treated to an eyeful of Donegal thanks to Tourism Ireland’s latest advertising campaign.

MILLIONS of commuters in Milan are seeing eye-catching ads for Ireland, featuring a wonderful image of Fanad Lighthouse, on trams operating in the city.

It is all part of Tourism Ireland’s latest promotion in Italy, in conjunction with Aer Lingus, to highlight the island of Ireland for holidays and short breaks in 2018.

The campaign includes eye-catching ads on 50 trams, as well as digital advertising. It is highlighting good value Aer Lingus fares from Milan to Dublin, to drive bookings for the coming months. Tourism Ireland aims to ensure as much visibility as possible for Donegal and Ireland during key booking periods for holidays and short breaks.

A separate Tourism Ireland campaign is also under way in Italy and will run until mid-June. It includes videos running on Facebook and Instagram – highlighting the island of Ireland and the Wild Atlantic Way, with the message “Un caloroso benvenuto in Irlanda – a warm welcome to Ireland”.

Niamh Kinsella, Tourism Ireland’s Manager Italy, said: “Italy is an important market for tourism to Ireland. 2017 was the best year ever for tourism from Italy to Ireland, when we welcomed around 363,300 Italian visitors, up 5.5 per-cent on 2016. Tourism Ireland has an extensive programme of promotions under way throughout 2018, to continue to grow Italian visitor numbers.”

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