A DONEGAL company is launching its products in selected SuperValu stores nationwide.
Ulster Mead, founded in Convoy, is one of 21 new food and drink producers now launching its products in SuperValu following their completion of the Food Academy programme.
SuperValu shoppers can look forward to discovering a range of exciting new Irish food and drink products hitting shelves nationwide, as 21 ambitious producers launch in stores following completion of the Food Academy programme. This marks a significant milestone for these producers as they bring their locally produced products, which will be on shelves for 52 weeks of the year, to selected SuperValu stores.
Ulster Mead Co. was founded in 2021 with a clear vision to bring a modern approach to mead and botanical drinks in Ireland. King of the North Mead has become their flagship product. Meadnight Drakkar remains Ireland’s first and only coffee mead, made using freshly roasted beans. They produce in small batches to minimise waste, use responsibly sourced ingredients, and continually improve their packaging to reduce environmental impact, while prioritising local Donegal suppliers to keep food miles low.
Now in its 13th year, the Food Academy is delivered by a partnership between SuperValu and the Local Enterprise Office and is the only accredited producer development programme in Ireland, from Technological University Dublin (TU Dublin). Food Academy offers participants a Certificate in Food Entrepreneurship and robust learning through combination of expert led workshops, hands on mentoring, and practical retail insights providing the skills needed to succeed in a fast‑moving food retail sector, while staying true to what makes their products special.
Jakub Blaszczok, founder of Ulster Mead Co said: “From the beginning, our goal was to build a small but ambitious craft production facility that focuses on quality, authenticity, and innovation. The business has grown steadily since then, moving from early test batches to a fully operating meadery where all production now takes place.
“The Food Academy has been a major support for our business. It provided structure, guidance, and clear direction on how to grow in a sustainable way. Through the programme, we gained a better understanding of retail requirements, refined our costings, and prepared for expansion into additional stores.”
Finbar McCarthy, Commercial Director SuperValu said: “At SuperValu, we are proud to support local, up-and-coming food and drink producers as they take important steps in their journey into retail. Small producers play a vital role in shaping a diverse and innovative food culture across Ireland, and we are committed to helping them grow and succeed.
“Through the Food Academy, participants have the opportunity to see their products on selected SuperValu shelves for 52 weeks, giving them valuable exposure and experience in the market. As the food sector continues to evolve, programmes like this are essential in nurturing new ideas and ensuring customers can enjoy a wide range of high-quality, locally made products. Ultimately, the Food Academy is about championing Irish producers and giving them the support they need to build sustainable businesses.”