SOME 900,000 TV viewers in the Netherlands – and potential holidaymakers for the island of Ireland – tuned into images of Ireland at the weekend in an episode of a popular travel programme called Vive la Frans.
The show follows brothers Frans and Dorus Bauer as they explore Europe’s culture, music and scenery, gathering insights into local life from the people they meet along the way. The show airs on NPO 1, the oldest TV channel in the Netherlands. Filming for three episodes of the show took place this summer – including at Malin Head.
Karen van der Horst, Tourism Ireland’s Manager the Netherlands, said:
“Tourism Ireland was delighted that Vive la Frans chose to film three of this season’s ten episodes in Ireland. With an audience of about 900,000 viewers per episode, it’s a fantastic opportunity to showcase the destination to a huge Dutch audience. The Bauer brothers have a loyal following in the Netherlands and their focus on Ireland’s culture, music and landscape will appeal to our important ‘culturally curious’ audience, inspiring them to come and explore the landscapes and locations featured for themselves.”
2016 looks set to be another good year for tourism from the Netherlands, with the latest CSO figures showing visitor numbers from the Benelux countries up almost +29% between June and August of this year – bringing in an 26,500 extra visitors compared with the same three-month summer period in 2015.