Holiday World Shows hailed a great success for Donegal Tourism

County Donegal has been extensively promoted over the last two weekends at the Holiday World Shows in Belfast and Dublin reaching an audience of an estimated 60k potential visitors.

The events have been hailed as a great success with much interest from visitors in coming to County Donegal this year. The Holiday World Shows are two of the most significant tourism travel shows in Europe that take place annually with visitors attending from around the world including Europe (including UK and ROI), the Middle East, Asia and America.

The Holiday World Shows 2016 have shown that Donegal is a destination that is growing in popularity with visitor numbers this year forecast to increase on the previous year thanks to marketing activity from within the sector and the Wild Atlantic Way initiative.


Donegal Tourism Ltd in association with Donegal County Council invited representatives from across the tourism sector to participate at the 2016 Holiday World Shows in Belfast and Dublin as part of a collaborative cost effective approach to promoting the county as a joint initiative. Various tourism sector representatives attended the shows to promote their respective areas including Discover Bundoran, Donegal Community Chamber, Killybegs, Donegal Airport, Letterkenny Tourism and Inishowen Tourism.

The stand was well designed with professional imagery of our most iconic attractions such as Sliabh Liag, Fanad Lighthouse and Malin Head displayed to showcase the county. Having a wide variety of representatives from across the county ensured that visitors could find the information they needed about specific areas with local knowledge and expertise on hand to advise.

Representatives from the tourism sector attending the shows were delighted by the wonderful good will and enthusiasm shown by the visiting public in both Belfast and Dublin towards County Donegal. There was much interest in camping and caravanning with campervans being a popular choice. Many visitors said they were planning a ‘staycation’ this year as they wanted to choose a safe destination to travel to in 2016. Families were searching for family friendly options. Marine leisure activities were popular with referrals to provided.

People said they had visited Donegal previously but were very keen to return. On finding out about direct flights to Donegal, better road transport options and the wonderful places to visit, Donegal is set to be high on this years travel agenda for many people.
Many wonderful competition prizes were kindly sponsored by a variety of tourism providers throughout the county.

Donegal Tourism Ltd and partners would like to extend our gratitude to all of the businesses who donated prizes. These competitions have provided an extensive customer database that will be contacted on a regular basis with news and information about holidays in County Donegal.

The Holiday World Shows have been a great success and the 2016 tourism season is well and truly underway!


The Donegal Team at Holiday World 2016

The Donegal Team at Holiday World 2016

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