Niall Mulrine

Technology: NekNomination – Has it gone away?


WE ARE aware of the NekNomination wave that happened in beginning of this year, but its still vibrant and taking new legs.

Recently, on Facebook and other social media channels people are putting videos up of pranks to take part in and dare another person.

These pranks seem harmless in comparisons, but needless to say, they are still a result of how people are under so much pressure to be the people society what them to be. For those that need a memory jogging exercise, we will refresh on the sincere dangers of drinking games that NekNomination got its title from.


What is NekNomination?

NekNomination originated in Australia where the game suggested that the victim or challenger to down a pint of alcohol and post the video on a social media channel as proof. To enhance social media attention, these videos and images are to be hashtag #NekNomination.

After completing this challenge, it’s their turn to nominate someone else on a public forum such as Facebook to do a similar stunt within 24 hours. If the person does not do it, then they are breaking the “Chain” and will be called names and excluded by their mates.

It has taken over in Ireland very quickly and really the effects has only been highlighted over the past few weeks. But as always its only when tragedy strikes, we learn the real horrible truth.

NekNomination leaves family in pieces afterwards

Below is a picture of DJ Ross Cummins with his partner Niamh Murphy who now has to pick up the pieces after losing her love to a drinking game. Niamh has been expressing her emotions on her Facebook page after the loss of Ross and others such as Nicole Donohue her friend stated how angry she is with the people who put him up to it “Ross Cummins, u will be so greatly missed a fella like u shud be an inspiration to lads tat are down and out dickheads”

Niamh’s response on Facebook to this death was “Today was the most devastating day I have Ever had … Words can’t describe how broken and empty i feel … I lost not only the love of my life today but my best friend”. For people thinking this game is fun, have a think about the family of Ross Cummins and their friends now carrying on without the young vibrant DJ he was, according to those that knew him.

NekNomination in Ireland has grown quickly

A NekNomination page setup for Irish community has 25,600 followers already and growing. On this page there are people showing mixing drinks and doing challenges afterwards. One dangerous stunt Darragh Lyons undertook was to drink a drink along a busy road, then jump the bridge into a fast flowing river.

Luckily he is still alive to tell the tale. Johnny Byrne tried the same stunt only to his fate. His brother Patrick expressed his worry afterwards and warn others of the dangerous in an interview with Irish Independent.


“My young 19-year-old brother, Jonny Byrne from Carlow, died tonight in the middle of his nomination. He thought he had to try and beat the competition after he necked his pint he jumped into the river. If people have any decency and respect they will refrain from any more this.”

Another downside of Social Media

The positives of social media outweigh the negatives, but when tragedy occurs and linked to social media, people blame the vehicle. This is the same respect as Cyber-bullying and other forms of online abuse. The people need to understand that this is not a game of fun, but more of taking a risk of losing your life into your hands or passing onto others. Be careful what you challenge people.

I deliver workshops to parents, children and teachers around Ireland. To hear more and learn more, contact Niall Mulrine 086-2377033 to offer 1-2-1 consultations or class workshops.

For more information & tips on Cyber Bullying & Internet Safety log on to  and or Ring 086-2377033

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