Arena7 Entertainment Complex is the total entertainment package under one roof offering a variety of entertainment choices for both young and old combined with mouth watering food in a family friendly environment. Customers can choose to use one or a combination of the fantastic facilities in Arena7 to make for a great day out.

After the appointment of marketing manager, Darren McElwaine, in 2009, a medium term five year strategy was developed, customer databases were built, relationships were enhanced with other tourism providers and all with the view of growing the business.

Arena7 combines the traditional tools of marketing with the new. The potential to attract customers from toddlers to ninety-year-olds means that the combination of local radio, local print media and online media is backed up with social media tools.



SilverTassieThe Silver Tassie Hotel and Spa

The Silver Tassie Hotel and Spa offers the very best of both worlds – a rural setting gazing across Lough Swilly whilst only a ten minute drive from Letterkenny.

This unique, cosy and intimate family-run hotel is renowned for excellent service, award-winning food and relaxing surroundings.

Marketing has assisted the dramatic increase in wedding business through the hotel’s comprehensive plan, which includes the full round up of packages and offerings.

The Silver Tassie has used both traditional and new age means of marketing, including print and social media, offering its full brochure and offers online.

The hotel is the first in the country to have a dedicated Facebook page where all wedding related information is posted, as well as the first pictures of the new bride and groom.



GreenesShoes2Greene’s Shoes

Greene’s Shoes is an Irish owned and run company, which opened for business in 1939 and now has shops in Falcarragh, Letterkenny, Galway and Limerick.

The business caters for a wide age range stocking a large selection of Mens, Ladies and Kids shoes, including popular brands like Converse, Vans, Heavenly Feet and Fit Flops.

Greene’s have recently devised a long-term marketing plan for its store in Letterkenny and the online business, using all avenues of marketing from local press to digital media.

Networking with other local businesses is a major tool in Greene’s marketing campaign, sharing resources to help promote each other’s businesses.

Greene’s are also actively involved in digital media promoting business on two Facebook pages, Twitter, SMS and e-mail to hone in on the younger generations.


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