TOURISM operators from around Ireland – including Deirdre McGlone of Harvey’s Point Hotel – travelled to Canada to participate in Tourism Ireland’s latest ‘Jump into Ireland’ sales blitz, which took in the cities of Montreal and Ottawa.
The ‘Jump’ sales blitzes are targeting influential travel agents and media in nine key cities in the all-important North American market throughout 2013.
The sales blitz involved a busy schedule, with interactive ‘virtual’ tours of Ireland and presentations to travel agents, as well as networking with influential travel journalists – providing an excellent platform for the participating Irish tourism companies to showcase their product to the key decision-makers they met in the two cities.
It was also a fantastic opportunity for Tourism Ireland to highlight The Gathering Ireland 2013 and the many festivals and events taking place here this year. Similar sales blitzes will take place in Phoenix and Denver this week; and in San Diego and Santa Barbara in October.
Tourism Ireland has an extensive programme of promotional activity in place to target the travel trade in the United States and Canada right throughout 2013 – including familiarisation visits to Ireland, workshops, travel agent training and webinars, as well as a series of sales blitzes.