DONEGAL Tourism Ltd, in conjunction with Donegal County Council, continuesits work of promoting and marketing County Donegal as a ‘must visit’ destination with a strong regional identity within Ireland.
The launch of a range of new YouTube videos promoting Donegal will ensure that Donegal Tourism reaches millions of YouTube viewers in international markets. These videos are set to deliver the message that Donegal is a world class must see tourism destination on the Wild Atlantic Way.
Donegal Tourism Ltd has commissioned Liquid Media to produce five videos promoting defined tourism activity themes that deliver a marketing message unique to the market segments identified by Fáilte Ireland with equal promotional representation for all regions in County Donegal.
The videos will be primarily focused on showcasing the Donegal Brand to a range of targeted tourism visitors and showcase the attractions, activities, destinations, landscapes and much more in County Donegal.
Following the success of the Tourism Holiday Guide and the App that were launched earlier this year, Donegal Tourism is launching the first of five promotional videos of Donegal focusing on the Donegal’s Wild Atlantic Way on their Go Visit Donegal YouTube Channel.
Seamus Neely, the CEO of Donegal County Council and the Chairman of Donegal Tourism Ltd said: “Rich media marketing such as the production and distribution of video content across a wide range of marketing platforms has been proven to deliver success in increasing visitor numbers and brand awareness. In particular the use of YouTube which is one of the world’s largest online search engines.
“I am delighted that Donegal Tourism is utilising one of the most powerful online marketing tools to reach target audiences. We will endeavour to grow this platform in the months to come.”
As part of targeted marketing/public relations activities Donegal Tourism Ltd also offered a limited number of high quality professional videos to the local tourism providers. The project is underway.
Visit and subscribe to Go Visit Donegal YouTube channel. Donegal Tourism Ltd would ask tourism providers in County Donegal to share these videos on their websites and social media channels. Let’s work together to reach our target markets online!
Check out www.govisitdonegal.com, Follow Facebook: www.facebook.com/govisitdonegal and Twitter: www.twitter.com/govisitdonegal