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New headline sponsor for Donegal International Rally

Declan and Brian Boyle winners of the Donegal International Rally 2014
Ireland’s premier rallying event, the Donegal International Rally, has secured a new headline sponsor.

Joule, which is one of the country’s leading manufacturers and designers of energy efficient hot water cylinders and solar heating systems, has agreed to sponsor the rally for the next three years.

The value of the sponsorship deal has not been disclosed but Joule, says it is making a considerable investment in its brand awareness in Ireland. The sponsorship announcement was made at Rally School Ireland’s purpose built motorsport facility at Scotstown in County Monaghan.

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Over 180 drivers from all over Ireland and the UK will participate in the Joule Donegal International Rally, which will take place from the 19th to the 21st of June.

It is estimated the Rally, which is the only three day rallying event in the country is worth up to €25m to the local economy.

The Clerk of the Course, Eamon McGee said it was fantastic that a young and dynamic Irish company such as Joule was partnering with the rally.

“We are delighted that Joule has agreed to sponsor the Rally for the next three years. The Joule Donegal International Rally is the biggest annual sporting event in the northern half of the country and we could not continue to stage an event of this magnitude without a title sponsor like Joule. The signing of a new three-year deal is a massive vote of confidence in the event and a real shot in the arm for Irish rallying.”

“We are thrilled to be working with such a forward-looking company, and this news will come as a huge boost for the entire North West and for rally fans everywhere. Joule is an ideal partner for us with great people who are fantastic to work with. We can now look to the future with real confidence and mid-summer’s night in Donegal can’t come quickly enough for us.”

Joule Chief Executive Ian Barrett said the company was delighted to sign a sponsorship deal with the Donegal Motor Club. “Since the early seventies this event has enjoyed a reputation as Ireland’s leading rally. As an Irish owned and managed company we know how important the Rally is to the local economy, to the tourism sector and of course to rallying fans. We are looking forward to working closely with the DMC and building on the success the rally has enjoyed over four decades” Barrett said.

Joule, which is one of Ireland’s largest manufacturers of solar panels, tube systems and hot water cylinders, also sees the sponsorship as a way of raising its brand awareness in Ireland. “The Joule Donegal International Rally is a flagship event and we see our partnership with the rally as an excellent way of getting our name out in the market and of informing consumers about our range of highly effective and cost efficient products” Barrett concluded.

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