Excellence in Marketing Award
Sponsored by Highland Radio
Support your favourite nominee to create additional awareness of their nomination and highlight their business success. Vote by clicking on the relevant option below (scroll down to the bottom of the page) and then click ‘vote’. One vote per IP address.
Closing date for votes: 10am, Monday 10th November. Please note: voting does not determine the overall winner.
The Station House Hotel
The Station House Hotel is a family owned, directed and managed Hotel in the heart of Letterkenny. In operation since 2006, it is strongly integrated within the local community.
The Hotel has in place an innovative marketing approach along with a detailed and structured strategy, which has been key to the consistent growth experienced over recent years.
In recent months the Station House team has focused on their online presence including the creation of a new website, mobile app and booking engine to ensure full utilisation of social and digital media into it’s marketing strategy.
Measurement of the marketing strategy is of the highest priority in order for management to realize their vision for the future of the hotel.
Greene’s Shoes is a family run company with six stores in the west of Ireland and a growing online business celebrating their 75th anniversary this year.
For Greene’s marketing is about telling the story, being innovative with ideas, building on opportunities that arise and trying to be innovative and fresh.
They are actively involved in all marketing channels including local press, digital media, facebook, e-mail and SMS marketing and actively network with other local business in Letterkenny.
The company profile has been raised in recent years through extensive and innovative marketing campaigns and the whole team are looking forward to continued growth through marketing.
Wild Atlantic Camp
Wild Atlantic Camp is a newly opened, unique accommodation and activity centre adjoining a nature reserve located between Muckish Mountain and Sheephaven Bay.
Accommodation includes Glamping Pods, Bell Tents, motorhome and camping sites, while activities include Astroturf Pitch, Pitch and Putt, Tennis Court and Children’s Playground.
The business is closely aligned with the Wild Atlantic Way and a strong brand has been developed that encapsulates the facilities on offer and incorporates the Wild Atlantic Way.
A four step inbound digital marketing strategy had been implemented centring around the website and includes the use of social networking, online booking tools, and digital correspondence tools as well as promoting the use of reviews on Tripadvisor. This young business has a vision for the future and fully intends to build on its early success.
Vote for your favourite nominee by clicking on the relevant option below and then click vote.
One vote per IP address. Closing date for votes: 10am, Monday 10th November
2014 – LKBA – Excellence in Marketing Award