TWO leading Donegal brands, Harvey’s Point and Magee of Donegal, are joining forces to jointly promote hospitality, tourism, retail and employment locally as well as at a national and international level.
The strategic partnership of the two family brands synonymous with quality and Donegal will see a vast array of mutually attractive consumer benefits generated.
The initiative was officially launched at 11.00 am in the Magee of Donegal store, Donegal town last Friday by the Minister of State for Tourism and Sport, Michael Ring, alongside the Gysling and Temple families.
The brands will engage in a number of cross promotion strategies, to include international sales trips, with a key focus on North America.
As an ambassador for the Wild Atlantic Way, Deirdre McGlone, Harvey’s Point will travel across the United States throughout the summer months, promoting the West Coast Experience.
At a national level there will be in store consumer promotions and a dedicated merchandised cabinet display of Magee’s products available for purchase in Harvey’s Point.
Guests to Harvey’s Point will also receive exclusive Magee in store discounts, as well as availing of a complimentary personal shopping experience and upcoming select fashion events.
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