What does a woman do to get equal pay? Easy. Become a man. That is the simple message from a brilliant YouTube video on gender pay equality.
Focussing on a Swedish example we watch as a woman changes through the magic of make-up into a man.
Meanwhile we learn that women earn over a quarter of a million euro less than men during their working lives.
That’s in Sweden, one of the most gender equal countries in the world. At the current rate of progress it will take 100 years before pay equality.
The campaign is being run by Kommunal, the Swedish municipal unions, but the problem is a universal one.
The clicks are directed to a campaign page where one as a woman can ‘become a man’ by uploading a picture of oneself and get it transformed.